Whether it’s for the thrill of betting on a game of chance, the flashy lights and entertainment options, or the opportunity to try their luck in blackjack or poker, casinos are popular places where people go to let loose and have fun. But casino marketing isn’t just about attracting customers to gamble; it also requires strategic messaging and targeting for events and group business.

A Casino in the Modern Era

In a time when people are more skeptical of brands than ever before, it’s critical that casinos prioritize trust building strategies. Customers will always listen to their peers, so it’s important for casinos to promote positive reviews and testimonials on all platforms. Ensure that social media pages and websites are updated regularly, and consider recording video testimonials from happy guests and lucky winners.

Gambling stimulates the brain and is an effective way to eradicate stress. In fact, a recent study showed that players of poker and blackjack have sharper brains than those who don’t play these games regularly. Casinos make money by giving away “comps,” free goods and services like room stays, meals, limo service, tickets to shows, and even airline and hotel rooms for their biggest spenders.

The epic crime drama Casino from Martin Scorsese is an epic history lesson about Vegas. The film lays bare the complex web of corruption that enveloped Las Vegas, with tendrils reaching out to politicians, Teamsters unions, and the Midwest mafia based in Chicago.