Pragmatic Play is an innovative software developer that creates casino games for a wide variety of platforms. The company uses HTML5 to ensure that their games run seamlessly across different devices. This makes them easy to use and accessible to a wider audience. The company also focuses on user experience, which is why their games are designed to be fast and responsive.

In addition to developing innovative casino games, Pragmatic Play offers tools that allow operators to enhance their customer support and marketing activities. These include free spins, tournaments, and auto-payout options. These features are designed to improve player engagement and increase brand loyalty. They also provide a competitive advantage for casinos that utilize them.

The company has a strong reputation for creating innovative video slots and casino games with high-quality graphics. Their products feature unique themes and engaging gameplay that appeal to a broad audience. They also work with big-name brands to develop exclusive game content that can elevate players’ gaming experience. For example, they recently partnered with Endemol Shine to develop Peaky Blinders-themed slot games.

Despite their success, Pragmatic Play is not without controversy. In 2020, the company began receiving criticism for its wildly exaggerated advertised potential, with some games claiming maximum wins of up to 180,000 times the bet. They also faced scrutiny over their apparent close ties to fake money streamers such as Roshtein. Despite these issues, the company has managed to maintain a strong presence in the industry by partnering with reputable operators and establishing relationships with sweepstakes casinos.