With greed, treachery and avarice as its central themes, Casino is the ultimate movie of bad guys doing even worse things. The movie makes us root for the downfall of its key characters, and when they do get their comeuppance in the end we actually feel sorry for them. This is thanks to the acting of the incredibly talented cast. Robert De Niro’s performance as the hard-boiled mobster Frank Lucas is unsurpassed and Sharon Stone is mesmerizing as the blonde hustler Ginger McKenna.

The movie’s most memorable scenes include a vicious beating, a dramatic car bombing and the unforgettable ending. But the movie is much more than just a violent crime drama, it is also an insightful study of how casinos are designed to influence gamblers’ behavior and increase profits.

For example, lighting and scent play an important role in creating the right environment. Casinos use a combination of pulsating lights and joyful music to create a manufactured blissful experience that keeps players gambling for longer. They also use a variety of scents to create different emotions and encourage players to return. And video screens in the gaming area can add to the overall atmosphere and help players choose their games.

Of course, the goal of any business is to attract and retain customers. This is why a good marketing strategy needs to focus on all aspects of the casino’s offerings and target those who are most likely to be interested in them. This includes pursuing group business through Cvent’s Competitive Ads, which will give your casino major exposure when event planners are searching for venues.