Casinos are popular places for people to gamble and have fun with friends. While many of the attractions at casinos are gambling-related, there is much more to a modern casino than just slots and black jack. From dining and entertainment to luxury hotels and meeting space, there is a lot that casino marketers need to keep in mind.
In addition to a gaming floor, most casinos have restaurants, bars, and even performance venues where guests can hear pop, rock, jazz, and other artists perform. These facilities often require their own unique marketing strategies.
Getting the Most from Casino Marketing
There is a great deal of competition for casino business, so it is important for marketers to focus on what makes their specific casino unique. This will help them attract more visitors and build long-term customer loyalty. To do this, it’s helpful to understand the “jobs to be done” framework and understand what their potential customers are really looking for.
For example, if someone is attending a bachelorette party, they may be “hiring” the casino to provide them with a celebratory atmosphere, excitement, and a mix of gambling and food and drinks. However, if they are visiting for work, their job is more likely to be to seek out a productive environment, flexible logistics, high-speed Wi-Fi, and plenty of places to charge devices. By focusing on what they are hiring the casino for, marketers can adjust their messaging and offerings to better match customer expectations.