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Event Planners and Group Business Need to Go Beyond the Gaming Floor


The casino industry has a lot going for it, including high-end design, cutting-edge technology, flexible event and entertainment spaces, and award-winning restaurants. To capitalize on these offerings, casinos need to target event planners and group business with messaging and marketing that goes beyond the gaming floor.

Whether they’re gambling for real money or just trying their luck, casino visitors are looking for ways to feel good about themselves and the world around them. Whether it’s a good meal, a show or a little bit of pampering, these visitors are seeking an experience that leaves them feeling satisfied and fulfilled. By doubling down on these feelings, casinos can increase their customer retention rates and boost revenue long-term.

In a town like Vegas, everyone’s got a watch on everybody else. This Martin Scorsese movie focuses on three key characters as they navigate a seedy underworld of gangsters, mafia, and organized crime. Robert De Niro and Joe Pesci give their best performances, but Sharon Stone’s performance as the blonde hustler is the real standout in this intricate drama about Sin City’s transformation into a money-making empire.

Casino is an epic history lesson about how Las Vegas became the gambling hub it is today. While many movies and TV shows only scratch the surface of the city’s seedy past, Casino dives deep into its ties with organized crime and reveals how it was able to transform itself from a desert oasis into the world-famous destination that it is today.